A daily collagen topper for dogs
A premium pork collagen topper, personalised with their name and photo. One daily serving for healthy joints, a glossy coat and everyday wellbeing.
£1 from every tin goes to dog rescue
The story behind the name
Every brand has a story
Some stories choose you. Richie chose a family the day they walked past his kennel, and nothing was ever the same again.
Scroll to meet Richie ↓
Meet Richie
He was loyal, full of character, and completely convinced he was one of the family. When we had to say goodbye, our hearts were broken — but we knew his story wasn't over.
Keep reading ↓
His name lives on
The rescue dogs who came after him, the ones still waiting for a home, and everything we're building in his name. His story keeps going, one good dog at a time.
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They deserve the very best life
Something simple, gentle and genuinely good for them. A small daily ritual that says: you are loved, and you deserve to feel your best.
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Introducing Richie's Collagen
Made in Richie's memory and personalised with your dog's name and photo. Every tin supports dog rescue, because every dog deserves their chance.
Coming soon ↓His story keeps going — through every dog we help, and every tin we send.
What we made for them
The topper
A pork collagen topper for dogs, printed with their name and photo. One daily serving, stirred into the food they already love.
How it works
Add your dog's name and a favourite photo, and preview a tin that feels unmistakably theirs.
Pick a £30 monthly subscription or a one-time tin, then continue to the simple checkout.
Stir one daily serving into the food they already love. No new routine to learn.
Thirty daily servings arrive in every tin, so the routine never runs out.
Their name and their face, printed on the tin label.
Portioned for you, so every day is as simple as the last.
A simple daily serving. No tubs, no fuss, no guesswork.
Stir it into the meal your dog already knows and loves.
The tin seals tight between daily servings.
His legacy
His legacy celebrates the dogs we love today, while supporting dogs still waiting for their forever home. Every tin gives something back.
“We wanted to create something positive in his memory. Something that could help his name keep giving back.”
Richie's family
From every monthly subscription is dedicated to supporting dog rescue. Rescue partners will be confirmed before launch.
A plain-English introduction to the format, the routine, and the questions worth asking.
Coming soon
Small, repeatable ways to make a food topper part of everyday life.
Coming soon
The story behind Richie's Collagen, and the four rescue dogs who shaped the family.
Coming soonGood to know
A daily pork collagen topper for dogs, added to their usual food to support healthy joints, skin and coat, and everyday wellbeing.
Each tin holds 30 daily servings, one for every day of a typical month.
Yes. Add your dog's name and a favourite photo before adding to basket, and we print them on the tin label.
No. The topper is built around the meal your dog already enjoys: add one daily serving to the top.
The monthly subscription is £30 and includes 30 daily servings. Final delivery and subscription terms will be confirmed before launch.
£1 from every monthly subscription is dedicated to supporting dog rescue. The rescue partners and reporting details will be shared before the live launch.