Richie’s Collagen began with a rescue dog who had no reason to trust anyone — and every reason to be loved.
The day we met him
Richie was a Dalmatian with too much energy and nowhere to put it. He had been passed over more than once. The day he came home, he ran a full lap of the garden, stopped in the middle of the lawn, and looked at us as if to say: right, what happens now?
What happened next was fourteen years of loyalty, daftness and quiet company. He was under the desk during every late night, first to the door for every visitor, and completely convinced he was one of the humans.
His last chapter
When we had to say goodbye, the house went very quiet. For a while, we didn’t know what to do with all that love. Then we realised something: Richie got his chance. Plenty of dogs never do.
We wanted to create something positive in his memory — something that could help his name keep giving back.
What we built
A daily pork collagen topper for dogs: one simple serving, stirred into the food they already love, personalised with their name and photo. A small thing that becomes part of the everyday. The kind of everyday Richie had — and the kind every dog deserves.
Why collagen
As dogs age, the connective tissue that keeps them springy starts to wear. Collagen is part of that tissue. It isn’t a miracle and it isn’t a medicine — it is simply a gentle, sensible daily boost that supports joints, skin and coat alongside good food and good walks.
Every tin gives something back
£1 from every tin is dedicated to dog rescue, and we’re confirming our rescue partners before launch. When we know exactly where the money is going, we’ll publish it — plainly, with numbers.
Where we are now
We’re a small family team, launching soon. The founding pack gets their tin first, locks in launch pricing, and funds our first rescue donation. If that sounds like you, we’d love you to join us.