Richie was a rescue dog. That single fact is the reason this brand exists — and the reason every tin gives something back.
Our commitment
£1 from every tin is dedicated to supporting dog rescue. We’re confirming our rescue partners before launch, and when we do, we’ll publish exactly where the money goes — no vague promises, no rounding up.
We would rather do one thing properly than five things loudly. Our focus is rescue organisations doing the unglamorous work: kennelling, vet bills, foster support, and rehoming the dogs who get overlooked.
Why rescue
Dogs don’t choose their circumstances. Richie was passed over more than once before he came home, and he spent fourteen years repaying that chance. Not every dog gets fourteen years, but every dog deserves the chance to find out.
What we won’t do
- We won’t use rescue as a marketing costume. The contribution is real money, accounted for.
- We won’t claim partnerships we haven’t confirmed.
- We won’t pretend a supplement replaces veterinary care.
How you can help now
Join the pack and we’ll keep you posted as the launch gets closer. If you work with a rescue organisation and would like to be considered as a partner, get in touch — we’re actively looking.
Reported, not just promised
Once we’re live and giving, we’ll publish a simple running total on this page. Bare numbers, updated monthly, so you can see your tins at work.